What is Woocommerce in 2023?

Article by Eduardo vía Bakslash

Published on 15 Nov, 2023

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What is WooCommerce?

WooCommerce is an open-source e-commerce platform designed for small to large online businesses. It’s a free plugin that integrates with WordPress, the world’s most popular content management system (CMS), allowing users to turn their WordPress websites into fully functional online stores​.

What is WooCommerce? Dashboard.

WooCommerce’s Market Presence

It’s one of the most popular e-commerce solutions in the market. WooCommerce powers 28% of all online stores globally, and 8.9% of all web pages worldwide use WooCommerce as part of their technological solutions​.

WooCommerce statistics W3Techs

Vía: W3Techs

Target Audience, is WooCommerce for you?

WooCommerce is ideal for anyone wanting to start or expand their online business, from individual entrepreneurs and small to medium enterprises to large corporations. Its flexibility and scalability make it particularly popular among WordPress users, and its open-source nature allows for more customization and integration of new functionalities

What is WooCommerce in 2023?

Capabilities of WooCommerce

Storefront WooCommerce shop

The platform offers advanced options for shipping management, allowing store owners to set various shipping rates and methods. This includes:

  • Custom shipping rates based on factors like weight, dimensions, destination, and integrations with popular courier services for real-time shipping rates and order tracking​.

Promotions and Discounts

In addition to its basic features, WooCommerce allows for advanced promotional strategies in ecommerce. Users can create a wide array of coupons, including those offering percentage-based discounts, fixed amount discounts for specific products or entire carts, and time-limited offers.

WooCommerce coupons image

The platform also supports the creation of buy-one-get-one-free (BOGO) deals, free shipping coupons, and special discounts for returning customers. Restrictions can be set not only based on minimum purchase amounts or specific products but also on customer email addresses, roles, or even based on the customer’s purchase history. This level of customization helps in creating targeted marketing campaigns that can significantly enhance customer engagement and sales conversion rates.

Creating All Types of Coupons: WooCommerce allows the creation of various discount coupons, including percentage-based discounts, fixed discounts on the cart or specific products. According to CouponFollow, the average discount percentage for online coupons in 2022 was 21.9%. Furthermore, 80% of shoppers claimed they signed up for emails primarily to receive discounts, showing the high demand and effectiveness of coupon-based promotions​ (couponfollow, 2023).

Usage Restrictions: Users can set conditions for coupon usage, such as minimum purchase requirements, application to specific products, or limitations per user. This customization is vital as 71% of online shoppers are influenced by discounts when shopping online. However, the least impacted group by discounts are seniors, at 47%, suggesting the need for targeted discount strategies.​

Woocommerce store

Service Integrations

WooCommerce’s strength lies in its ability to seamlessly integrate with a multitude of external services and plugins, greatly enhancing its functionality. For example, it can be paired with CRM systems like HubSpot or Salesforce for improved customer relationship management. Accounting plugins like QuickBooks or Xero can be used for financial tracking and reporting. For email marketing, integrations with platforms like MailChimp or Constant Contact enable automated campaigns and customer follow-ups. Payment gateways such as PayPal, Stripe, and Square can be integrated for a variety of payment options, simplifying the checkout process for customers globally. These integrations not only streamline various aspects of an e-commerce operation but also provide valuable insights and analytics, aiding in data-driven decision-making.

Adding images or specific plugin examples would further illustrate the capabilities and flexibility of WooCommerce, especially for those new to the platform.


WooCommerce stands out as a robust and highly adaptable solution for any online business, be it a startup or an established enterprise. Its comprehensive range of features caters to various needs, from basic storefronts to complex, customized e-commerce setups.

woocommerce ecosystem

The platform’s user-friendly nature, coupled with extensive documentation and support, makes it accessible to newcomers and experienced developers alike. Its large and active community not only contributes to continuous improvements and updates but also offers a wealth of resources, including forums, tutorials, and plugins. This community-driven approach ensures that WooCommerce remains at the forefront of e-commerce innovation.

Additionally, its seamless integration with WordPress, the most widely used CMS, provides an unparalleled level of flexibility and control over online sales and marketing strategies. For businesses looking to initiate or enhance their online presence, WooCommerce presents a reliable, scalable, and cost-effective solution. With its proven track record and ongoing development, WooCommerce is well-equipped to help businesses thrive in the dynamic world of digital commerce.

Bakslash Founder - Eduardo Hernández Villa

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